YouTube Rewind: YouTube’s latest Rewind video, the annual recap touting “the videos, music and trends that defined YouTube in 2018,” has become the most disliked video ever in the website’s history. The previous holder of this dubious title was Justin Bieber’s Baby, which over the course of eight years racked up an impressive 9.8 million dislikes. YouTube’s 2018 Rewind, meanwhile, charged ahead of this figure in less than two weeks, passing 10 million dislikes (according to LikesCounter) early on December 13th.
It’s quite a feat, and a fascinating case of how an innocuous video used by YouTube’s marketing team to appeal to advertisers can have an adverse effect when it doesn’t put the community first.
Since YouTube Rewind was first published on December 6th, the backlash has been loud and constant. Creators who starred in it, like Marques Brownlee, have addressed the controversy, while other You Tubers work on their own versions of Rewind they view as more authentic. The backlash directed at YouTube for this year’s Rewind boils down to a growing disparity between the platform’s true creator culture and the polished version that YouTube wants to present.
Of course, some of those creators — especially Logan Paul and Pewdiepie, for example — don’t have the best behavior records, but they continue to pull in hoards of viewers. So fans of these vlogger favorites have been left unimpressed with YouTube’s supposed “definitive” round-up and may have played a part in the mass-dislike frenzy. Of course, there are still a ton of names and creators in the video: Will Smith, Casey Neistat and Lilly Singh, for example — all of which are relatively uncontroversial, and are capable of securing large deals on the platform.
YouTube Rewind 2018 is officially the most disliked video on YouTube
That might explain why Fortnite‘s Ninja features. He’s famous for being a Twitch streamer, not an original YouTube creator, but still enjoys incredible statistics thanks to his highlight videos. It’s pretty clear, then, that YouTube’s higher-ups have a different idea of what’s noteworthy to them, and what’s noteworthy to the viewers supporting the platform.
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